Vinfen Annual Report
Challenge: Produce an annual report that would
serve double duty as a development and marketing piece for a nonprofit
organization that helps people with mental illness and retardation.
Solution: Begin each section with a success story
that highlights individual achievements. The style, with transparent
overlays, conveys the idea that people should be judged by their
inner worth.
Tufts University Friedman School of Nutrition Science and Policy
Challenge: Create a graduate school catalog that
appeals to high-caliber, older-than-average applicants.
Solution: Convey the multidisciplinary strengths
of the graduate program in a reader-friendly manner through text
and innovative design. An accompanying poster complements the catalog.
BIDMC Thyroid Web Site
Challenge: Update the site with more current
information that is reader-friendly.
Solution: Employ a series of interviews and physician
exchanges to create a site with comprehensive information about
thyroid and parathyroid conditions, diagnoses and treatments, highlighting
the excellent care patients can expect at Beth Israel Deaconess
Medical Center.
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